Anti Cancer Paste Up ︎︎︎ AC Camargo Cancer Center
Agency ︎︎︎ JWT

Role ︎︎︎ Creative Art Director

In São Paulo, outdoor advertising is prohibited. Therefore, graffiti really stands out. So, during October we scouted the city for graffitis containing female figures and hijacked them by creating paste up posters simulating the effect of a mastectomy. This way, the art became the outdoor media for our message.

Recognition ︎︎︎ Cannes Lions, Clio, El Ojo de Iberomérica