Anti Cancer Paste Up ︎︎︎ AC Camargo Cancer Center
Agency ︎︎︎ JWT
Role ︎︎︎ Creative Art Director
Agency ︎︎︎ JWT
Role ︎︎︎ Creative Art Director
In São Paulo, outdoor advertising is prohibited. Therefore, graffiti really stands out. So, during October we scouted the city for graffitis containing female figures and hijacked them by creating paste up posters simulating the effect of a mastectomy. This way, the art became the outdoor media for our message.
Recognition ︎︎︎ Cannes Lions, Clio, El Ojo de Iberomérica
Recognition ︎︎︎ Cannes Lions, Clio, El Ojo de Iberomérica