AC Camargo Cancer Center
Anti Cancer Paste Up

JWT
In São Paulo, outdoor advertising is prohibited. Therefore, graffiti really stands out. So, during October we scouted the city for graffitis containing female figures and hijacked them by creating paste up posters simulating the effect of a mastectomy. This way, the art became the outdoor media for our message.

Recognition
Cannes Lions
1x Bronze, 3x Finalist

Clio Health
1x Gold

El Ojo de Iberoamerica
2x Bronze