Born To Lend a Hand ︎︎︎ Toyota
Agency ︎︎︎ Conill Saatchi & Saatchi

Role ︎︎︎ Creative Art Director

For decades, the Toyota Tundra has been a trusted, dependable partner for Hispanic guests to tackle their toughest jobs on their own terms. The all-new 2022 Tundra extends that rich tradition of reliable performance to help Hispanics leave a true legacy for their family and communities.

The double pat is the way people have always shown appreciation for someone.

This Ad describes the human connection between man and machine in the most insightful way, turning the double pat into an icon owned by Toyota.