CBD Burger + Vape Cup ︎︎︎ Carl’s Jr.
Agency ︎︎︎ Arnold Worldwide

Role ︎︎︎ Creative Art Director

To help Carl’s Jr. regain its previously held position as the provocative, innovative, foil to the more traditional fast food options, we created America’s first CBD-infused burger.

It was available for only one day – 4/20, a day known for celebrating all things cannabis culture, and in one market‚ Denver CO, which is known as a trailblazer in the cannabis movement.

It created historically high levels of buzz for the brand on the day, and re-staked its claim as the edgy, innovative, fast food brand.

To keep the conversation going we also launched a Vape Cup through our social channels.

Recognition ︎︎︎ D&AD, One Show, Clio