The Hardee's Way Brandbook ︎︎︎ Hardee’s
Agency ︎︎︎ Arnold Worldwide

Role ︎︎︎ Creative Art Director

This book is a guide for employees on why doing things the Hardee’s Way leads to better-tasting food. It was also designed the right way, the Hardee’s Way, with a few handmade (and hand cross-stitched) pages. Because that’s how books used to be made before they were mass-produced by machines.

Recognition ︎︎︎ D&AD