Secrets ︎︎︎ Listerine
Agency ︎︎︎ JWT Brazil
Role ︎︎︎ Creative Art Director
Agency ︎︎︎ JWT Brazil
Role ︎︎︎ Creative Art Director
This print campaign was created to communicate Listerine’s main benefit: Deep Cleaning.
The client wanted a series of print ads to communicate this feature in a more provocative way than what is normally done.
The client wanted a series of print ads to communicate this feature in a more provocative way than what is normally done.


