Pillow Book ︎︎︎ Kit Kat
Agency ︎︎︎ JWT Brazil

Role ︎︎︎ Creative Art Director

How to survive the day after pulling an all nighter.

Students get up early, go to bed late, and always have a notebook in hand. Nothing better than using this same item to give them a break during the moments when tiredness strikes.

We develope a notebook with an inflatable cover which, once inflated, transformed into a pillow.